Hi, I'm Anja, growth designer based in Finland. I help B2B SaaS startups build strong growth funnels, focusing on activation and retention. I do this by zooming in and out between customer needs and business goals, and delivering hands-on work to bridge the two. Sometimes, that work is interface design. Other times, it’s creating a naming convention for analytics data points. The goal is the same—to create products that make people go aha.
See my workAug 2022 - Present
Vainu offers company data to B2B go-to-market teams to help them reach the right prospects and keep their CRM systems up to date. Sales-led from its beginning, the company is now embracing product-led growth while continuing its bootstrapped operations. On this journey, I collaborate across teams to drive these efforts:
This includes working across teams, from Product to RevOps to DevOps to marketing, to:
Jun 2021 - Aug 2022
Originally popularized by seasoned DevOps and backend engineers, Grafana eventually became mainstream. Today its SaaS product serves a new generation of engineers who need beginner-friendly tools. My team helped onboard new users and guide them towards success, leading to a boost in activation and free-to-paid conversion rates.
Coming soon
Dec 2020 - Mar 2021
Aiven helps developers build cloud infrastructure using open-source services. In a joint effort by marketing, data, and product teams, I helped launch their first user onboarding experiment. My team employed a 3rd-party tool to try ideas quickly, measure results, learn, and iterate.
Coming soon
If you're interested in working together, I'm happy to meet and discuss your project.
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