Design for product-led growth

Hi, I'm Anja, end-to-end product designer focused on growth. I help SaaS companies scale their business with self-serve products. In the short term, building self-serve user experiences is a great way to automate customer-facing work. In the long term, it's a way of thinking, aligning teams, and doing business that can create powerful growth for your company.

See my approach

Approach

Questions that guide my work

Your business

Ideal customer profile

Jobs to be done

You probably have most answers and you're looking for someone to translate them to an effective user experience. Other times, you might need help validating some of the answers, then move on to designing solutions. I'm here to help in either scenario.

What I bring to the team

Initiative

I like to aim big, drive momentum and take ownership of solving complex problems from conception to delivery. My work is most impactful in teams that nurture autonomy and trust.

Team spirit

I approach things with curiosity, share work openly, and seek feedback from different perspectives. I enjoy collaborating across functions and helping the entire team succeed.

Simplicity

In our noisy world, I aim to make impact with clarity, simplicity, and consistency. When it comes to UI, I focus on working with the design system, collaborating with designers and developers to standardize UI patterns so we can build fast and scale.

Teams find my self-starter mindset and generalist skill set particularly useful in 0-to-1 setups, where there’s a need to move quickly while juggling a lot of unknowns—whether you're an early startup optimizing PMF, a sales-led company embracing PLG, or a large organization starting a new venture.

See my work

Work

Thanks for stopping by

Thank you for checking out my work. I'm based in Helsinki, Finland, and work in EU & US time zones. Feel free to reach out—always happy to connect with people who are doing interesting things.