Hi, I'm Anja, product designer focused on growth. I help SaaS companies scale their business with self-serve products. In the short term, building self-serve user experiences is a great way to automate manual customer-facing work. In the long term, it's a way of thinking, aligning teams, and doing business that can create powerful growth for your company.
See my approachYou probably have most answers and you're looking for someone to translate them to an effective user experience. Other times, you might need help validating some of the answers, then move on to designing solutions. I'm here to help in either scenario.
I like to aim big, drive momentum and take ownership of solving a problem. My work is most impactful in teams that nurture autonomy and trust.
I approach things with curiosity, share work openly, and seek feedback from different perspectives. I help best in teams that nurture open communication and close collaboration.
In our noisy world, I aim to make impact with clarity, simplicity, and consistency. When it comes to UI, I focus on working with the design system, collaborating with designers and developers to standardize UI patterns so we can build fast and scale.
Teams find my self-starter mindset and generalist skill set particularly useful in 0-to-1 setups, where there’s a need to move forward while juggling a lot of unknowns—whether you're an early startup optimizing PMF, a sales-led company embracing PLG, or a large organization starting a new venture.
See my workcurrent
Vainu offers company data to B2B sales & marketing teams to help them reach the right prospects and keep their databases up to date. Bootstrapped and sales-led, the company is adopting product-led growth to scale its operations. I collaborate across teams to deliver self-serve user experiences, including usage-based pricing and the company’s first free plan. A tactical part of the effort is standardizing the design system so we can ship fast.
Originally championed by DevOps trailblazers, Grafana has become ubiquitous. Today, its SaaS product serves a new generation of engineers who need out-of-the-box solutions. Working in the growth team, I partnered with stakeholders across the company to ship onboarding flows. We broke down observability processes into step-by-step instructions to help new users get started, which led to a boost in activation and free-to-paid conversions.
Aiven helps developers build cloud infrastructure with open-source services. In a joint effort by marketing, data, and product, I helped launch the company's first user onboarding experiments. This included setting up technical components, aligning the team on hypotheses to test, and designing user flows. In this first step, the team employed a 3rd-party tool to be able to test ideas and iterate quickly.
Some of the B2C apps I worked on over the years
Thank you for checking out my work. I'm based in Helsinki, FInland, and work in EU & US time zones. Feel free to reach out—always happy to connect with people who are doing interesting things.
